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The Team

The people whose numbers these are.

No stock photographs. No advisory board that has never met. No headcount we cannot put a name to. Graymat is a small team that runs a real cash-on-delivery business on this software every day — and then sells the same software. Here is exactly who does what, and the one number each of them is answerable for.

01

Who does what.

Ownership here means one thing: this is the person asked, and the person who reports the number. Nobody on this page owns something in name only.

Shoaib Ahmed Baig
Shoaib Ahmed Baig
Founder
Founded and operates Elyscents, the cash-on-delivery fragrance business Graymat was built to run. Directs the product, carries the partner relationships, and is the person who signs. Based between Karachi and the UAE.
ANSWERABLE FOR · the whole thing
Muhammad Umer Ali
Muhammad Umer Ali
Marketing
Graymat's own acquisition — content, ads, the site, the proof page. Holds the taste check on anything a customer sees.
Zohair
Zohair
Senior Developer · Team Lead
Leads the engineering team.
Ahmed Raza
Ahmed Raza
Junior AI Developer
Works on the AI layer.
Feroz
Feroz
Operations Expert
Operations.
Junaid
Junaid
Human Resource Manager
People and hiring.

Anyone not on this page — contracted specialists, and colleagues who have not asked to be public — is named here only once they have agreed to be.

02

How small, honestly.

A company that hides its size is telling you something. Here is ours, stated the same way we state everything else on this site.

6 named
People on this page, each with one thing they own and one number they report.
30 Jul 2026
The date the platform went live in production as a multi-tenant product. It has run a real business daily since.
3 markets
Pakistan, the UAE, Bangladesh and Kenya — operated as four separate businesses inside the platform. Never blended.
1 brand
Elyscents runs on Graymat end to end. It is the proof, and it is why we will not quote a number we have not settled.
03

The boring details.

How to reach us, and who you reach.

General enquiries
[email protected]
Founder
[email protected]
Telephone
+92 322 849 8485
LinkedIn
linkedin.com/company/graymat

Talk to a person, not a form.

When the doors open, every conversation will start with one of the six people above. They are not open yet.